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PISTIL Headwear and Accessories uses clean white metal and bamboo fixtures to complement the effortless style and thoughtful design of their products. There are various sizes of hat fixtures, that feature mirrors and adjustable trays, domes, and beanie wire forms to accomodate both summer and winter styles. Pistil also has two sizes of table displays with pegs to perfectly display a variety of scarves and belts. Pistil offers wire hat stands to feature certain hats that can be placed anywhere throughout the store. Headband racks, slatwall displays, signs, and posters are also available. Pistil displays work to maximize your dollar per square foot potential!

Visual Merchandising

is the activity of developing floor plans and three-dimensional displays in order to maximize sales, but is is also much more than that. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase. The products being sold need to be displayed in such as way as to attract consumers from the intended market by drawing attention to the product’s best features and benefits. It ultimately effects how your customer experiences your store and shapes the perception they take away.

POP (Point of Purchase)

are displays that showcase products in a professional and organized way in order to make the product more appealing and shop-able for the customer. POP is an integral part of successful visual merchandising and can increase turns and therefore profit on the creatively displayed product. The effect of quality POP is that the customer, thinking about a particular product, is drawn to the one which is displayed in a more prominent fashion without realizing why. POP can make the difference between walking and capturing a sale, and also make the retail space look more professional, organized, and clean.
Copyright © 2012 | Bryce Cooley Designs