KUHL Clothing utilizes custom high quality clothing rack systems to showcase its fine products. The displays are made of matte black powder-coated metal with pine shelves, matching metal waterfall arms and short or long horizontal bars. Kuhl also has high quality branded bamboo hangers for both tops and bottoms that further enhance the visual experience. To top it off Kuhl has bent-knee branded mannequins that show off our pants’ proprietary articulation and sculpting. Kuhl also has banners, board mounted posters, and authorized dealer decals to spread the word that you carry this sought-after brand.

Visual Merchandising

is the activity of developing floor plans and three-dimensional displays in order to maximize sales, but is is also much more than that. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase. The products being sold need to be displayed in such as way as to attract consumers from the intended market by drawing attention to the product’s best features and benefits. It ultimately effects how your customer experiences your store and shapes the perception they take away.

POP (Point of Purchase)

are displays that showcase products in a professional and organized way in order to make the product more appealing and shop-able for the customer. POP is an integral part of successful visual merchandising and can increase turns and therefore profit on the creatively displayed product. The effect of quality POP is that the customer, thinking about a particular product, is drawn to the one which is displayed in a more prominent fashion without realizing why. POP can make the difference between walking and capturing a sale, and also make the retail space look more professional, organized, and clean.
Copyright © 2012 | Bryce Cooley Designs